Well, I hope you have gained a wee bit of insight into building an ongoing practice that fulfills your expectation and needs from the first part of this blog post. I left you with the idea of referrals, or as I call it “planting of the seeds“ for a bountiful bodywork practice. It doesn’t matter what discipline you practice. I am a Rolfer and and Cranial Sacral therapist, but it doesn’t matter what you practice. Let me give you an example. Let’s say you are a member of a local gym where you regularly take care of the most important aspect of your health. Now, in the one I was recently a member of, every discipline that you can imagine is represented. I’m talking yoga, Pilates, weight training, swimming, running, tennis etc. Pick one or all and have a very simple attitude, what I do is of benefit to each and every one of you! Do you think that your work would have a benefit on every one of those disciplines? Of course it would!
Your Work as Its Own Advertising
Now you can spend your money on print advertising. I have done this, but have gained very limited benefit from my efforts. What I have found a much more successful strategy is to simply give services away with a smile knowing that your “advertising” efforts will continue to reap you benefits well beyond the initial “costs”! Its very much like creating residual income. Your consistent efforts sharing what you do in a hands on way is much more powerful than language used to describe its benefits. [Read more…]