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Building a Massage & Bodywork Practice: Part 2

Well, I hope you have gained a wee bit of insight into building an ongoing practice that fulfills your expectation and needs from the first part of this blog post. I left you with the idea of referrals, or as I call it “planting of the seeds“ for a bountiful bodywork practice. It doesn’t matter what discipline you practice. I am a Rolfer and and Cranial Sacral therapist, but it doesn’t matter what you practice. Let me give you an example. Let’s say you are a member of a local gym where you regularly take care of the most important aspect of your health. Now, in the one I was recently a member of, every discipline that you can imagine is represented. I’m talking yoga, Pilates, weight training, swimming, running, tennis etc. Pick one or all and have a very simple attitude, what I do is of benefit to each and every one of you! Do you think that your work would have a benefit on every one of those disciplines? Of course it would!

Your Work as Its Own Advertising

Now you can spend your money on print advertising. I have done this, but have gained very limited benefit from my efforts. What I have found a much more successful strategy is to simply give services away with a smile knowing that your “advertising” efforts will continue to reap you benefits well beyond the initial “costs”! Its very much like creating residual income. Your consistent efforts sharing what you do in a hands on way is much more powerful than language used to describe its benefits. [Read more…]

Building a Massage & Bodywork Practice: Part 1

So, you have your newly acquired Certificate from an accredited massage school and its time to fill the coffers with the steady flow of economic support that you dreamed of when you first decided to embark on the bodyworker’s journey. Or you have been at it for awhile and things aren’t going quite like you expected and you are wondering why? There is no “how to” blueprint that will apply to everyone and all their needs. There are obviously too many variants in goals and desires for that to be accomplished in one template.

So let’s explore the one question that was posed to me as a teacher of deep tissue massage and cranial work in the three schools where I taught. “How do I get my practice built?” And for the seasoned players, “How do I turn up the heat a little bit on my my tepid practice?” There are many underlying thoughts flying under the “conscious radar” which I believe need to be addressed.
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Multi-Disciplines in Massage Therapy

I began my teaching career in 1993 at the Utah College of Massage Therapy. If I had a magic wand and wanted to create a different approach to learning that centered around a more focused approach, I am sure the dark forces of mediocrity would have defeated me in my quest. I used to laugh when a student who graduated from the massage schools where I taught my craft of Rolfing and Cranial Sacral therapy, would show me their newly minted business cards adorned with a vast array of disciplines. Those massage disciplines would have been impossible to learn in even a rudimentary fashion given the amount of time that they were exposed to them. I know this might seem controversial even using the term rudimentary, but I stand my ground on the issue. The multi-discipline approach that is taught at most massage schools is taught in the hopes that a student will resonate with a particular discipline and after graduation pursue it with great fervor. Makes sense if the majority of students actually did that. I would say that most might expose themselves to a superficial level at most! Please forgive me if you don’t fall into this category.

I would change the paradigm if I were the leader of the free world of massage schools! I would expose students for a month of their 6-12 month journey to every discipline offered at the school. And then allow the student to pick one or two that they resonated with them. The teacher of course would have a great impact on their decision to study that craft. Upon their graduation, they would have a firm grasp of the two disciplines. Anatomy and kinesiology would also be mandatory and studied the entire time in conjunction with the two main approaches. Using the above mentioned course of action, I believe a massage therapist would have no trouble enrolling their clients in experiencing multi-disciplines when challenges are brought to their table that provided the best use of that discipline. Their confidence and skill levels would be sufficient when they graduated, because their knowledge of the disciplines would be relatively thorough for the present day length of massage schools. [Read more…]